The General
Car insurance isn’t exactly a joyride, especially when the system feels rigid and unforgiving. Whether you’re a new driver or need high-risk coverage, The General is designed to give people a break when they need it most.
Through our platform "The Break," we launched a series of social videos that bring our RTBs to life in a fun, social-first way that boosts both brand identity and recognition.
Designer: Samantha Green
CD SVP: Cassidy Buzin & Jon Leachman
AD: Alessandra Coloma & Abby Rogers
Copy: Peter McCormick & Ellie Little
Animation: Austin Navickis & Viktoryia Kryvanos