World’s First Reposado
In 1870, Tequila Herradura set out to discover the limits of what great tequila could be. Over a hundred years later that mindset led to the creation of the world’s very first reposado. A tequila aged longer so it could be sipped more smoothly.
Tequila Herradura’s reposado redefined what tequila could be. We aimed to do the same with visuals that feel unexpected to the category and highlight the unique process and product.
Art Direction/Designer: Samantha Green
ECD: Robin Laurens & Jonathan Fussell
CD: Abigail Chieppa & Colin O'Toole
Photographer: Chelsea Kyle
Drink Stylist: Sue Li
Producer: Amy Rivera
Editor: Steve Immer