We Know Cancer
Inside & Out
MD Anderson knows cancer from every angle. Scientifically. Personally. Microscopically. They know these diseases on microscopic levels and deeply personal levels. They know cancer inside and out.
We created a design system based on the duality of real patient and doctor moments alongside striking visuals of cancer cells. Using a circle motif inspired by the lens of a microscope, we created a visual language that tells a powerful story through imagery, textual cells, and purposeful headlines.
Designer: Samantha Green
CD: Dane Canada & Josh Parmenter
Animation: Hung Vinh & Anna Gainer